It should be a nine! إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. Grant: If we can take this toward your own application of these principles, I know your identity has evolved a little bit as you worked on the book to see yourself as a salesman. At times, he seemingly reads the mind of the reader and offers simple metaphors and typical human activities to illustrate a particular finding or concept. I want students to give up their agenda for mine. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match. Both of these books were on my recommended reading lists for my students.
I discovered that I love spending my days on the phone, talking to people interested in a product I passionately believe in. My business coach teaches me more in an hour of coaching on sales language and addressing objections of the customer than this entire book did. Clarity — adică să faci trecerea de la problem solving la problem finding, să ajuți clientul să își dea seama ce problemă are pentru că dacă știe deja și-o poate rezolva singur mă refer din nou la faptul că are acces la informații. The book is an easy to read, understand and apply guidebook for people that sell anything and we are all selling something. Teachers, doctors, even used car salesmen had their areas of expertise that no one else could have without their training. Because of that, we had to learn some new skills - to pitch, to improvise and to serve.
Dan's other books include the long-running New York Times bestseller A Whole New Mind and the 1 New York Times bestsellers Drive and To Sell is Human. إنها لحظة حديث حقيقي صادق لشخص يمسكك من كتفيك وينظر في عينيك. I listened to the audio versio This was fascinating. My disappointment with the book is that he tried too hard to combine the art of selling with the art of persuading. New York: Riverhead Books, 2012. Seriously, it doesn't get better than being payed to talk endlessly about something you love.
Whether you are an educator, an art director or a project manager, part of your work involves convincing people to make an exchange. Grant: This is one of the most powerful themes in the book — the idea of questions. In To Sell is Human, Pink draws on social science to redefine the rules of selling, offering thought-provoking insights on how and why the art of the deal has changed. The old adage worked better when the sales man had more information than the customer, but this is no longer the case. Ten or fifteen years ago, there were people who had knowledge about things, and the only way to get that knowledge was to ask the experts. But so do the other eight. I will list out a few which did rattle me Attunement — simply put together, it is about perspective taking.
He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. I have really enjoyed Daniel Pink's other books and am very happy that this one did not disappoint. One day, everything changed: All of us ended up in sales - and sales changed from a world of caveat emptor to caveat venditor. On a scale of one to10, how ready? This simple move - from upselling to upserving - has the obvious advantage of being the right thing to do. If you look at some of the data that we have, we asked a question about how much time people are spending doing this sort of stuff. Тут мы найдём множество различных примеров из мира социальной психологии вместе с различными экспериментами в качестве доказательств. But that is what Dan Pink does best: redirects our attention to what seems obvious, supports it with research-based evidence apparently necessary because in our culture trusting our human instinct and experiences is not enough and then completes his pitch with storytelling, offering human examples to seal the deal.
Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. Sed at augue sit amet ipsum viverra ullamcorper. A hugely entertaining tour through financial scams and stock market bubbles, alchemical quests and prophecy wars, duelling bouts and relic hunts, the book is as insightful and memorable today as when it was first published almost 180 years ago. The book is short and has excellent examples, case studies, analogies and exercises that you can follow to gain a good grasp of the subject matter. Buoyancy — It is about staying afloat amids the ocean of rejection one might face in the course of selling.
دوبنر أن الاقتصاد -في جذوره- دراسة للحوافز ـــ كيف يحصل الناس على ما يريدون أو يحتاجون، لاسيما عندما يريد الناس الآخرون الشيء ذاته أو يحتاجونه. As he did in Drive and A Whole New Mind, Daniel H. But so do the other eight. This is a solid and interesting read. At every stage in our lives and practically almost every day, we are constantly selling to others — it may be idea, beliefs, but most of the time, stories. People can look you up and know in a heartbeat whether your product is good or whether they want to do business with you.
This left me with really big expectations. It leads to persistence and also gives confidence. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. But it also carries the hidden advantage of being extraordinarly effective. Today, like it or not, we're all in sales.