Higher Margins through Direct Importing. Hiring for Special Job Functions. Alternative Ideas for Store Promotion. I purchased this book nine years ago when my husband had the aspiration to start a small custom shop. Selling Goods That Do Good. Coffee grinders and coffee makers sell well. With drive and determination, they taught themselves everything they needed to know merchandise display, record keeping, inventory management, and the myriad other skills that make up a storeowner's craft.
Hiring for Specialized Job Functions. Setting Up Your Sales System. Advertising When Sales Are Down. The Importance of Flexible Scheduling. The Role of the Store Manager. Add your own creativity and fun, and you have the formula for success! Finding and Keeping Great Employees.
Better Service via the Web for In-store Customers. Getting the Word Out: Advertising Your Shop. Whether you're a seasoned retailer with many years' experience or a novice just beginning to plan a store, Specialty Shop Retailing will inform and guide you with up-to-date information, practical advice based on the author's experiences, and simple strategies for establishing yourself and finding success. Motivating Employees to Give Great Service. Setting a Customer-Friendly Return Policy.
Debi K Specialty Shop Retailing will recharge your energy and enthusiasm for owning a small shop, and spark your creativity to try new things. Establishing Your Store's Financial Credibility. Targeting Luxury Shoppers and Corporate Sales. But for some stores, there is retail salvation to be found in a cup of java. Finding Your Customers: Market Research. Government Forms for New Employees.
For Customer Convenience and Comfort. Where to Look for Great Merchandise. Getting the Necessary Permits and Licenses. Using the Internet to Promote and Prosper. This newly revised edition also brings you the latest in technological trends, advertising, hiring, and customer serivce. Garnering Publicity and Good P. Many of these solutions are built on straightforward, simple techniques that can be used in any store setting.
Setting Up Your Business Office. Turning the Tide on Big Box Development. Retailing Online: The Next Wave. Finding Your Customers: Market Research. The Outlook for Retailing is Bright. Should You Use an Ad Agency?. Updating Your Look by Remodeling.
Added Sales through Wedding and Gift Registries. Government Forms for New Employees. Schroeder's tutorials on visual merchandising, store design, and advertising are supplemented with numerous photographs, sample ads, and witty cartoons. If You Decide to Grow Your Business. Finding Your Customers: Market Research. Gathering the Goods: Merchandise Buying. Welcome: The Storefront and Entranceway.
Coping with Vandalism and Graffiti. Special Events to Attract Shoppers. Her insights on all topics related to independent retailing, merchandising, advertising and promotions, and employee relations, among many others, are of great value to all! Setting Up Your Sales System. Bricks to Clicks: Selling Online. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
Saying Goodbye: The Exit Interview. A wonderful resource for anyone in retail or thinking about opening a shop. Where to Look for Good Employees. From interviews with dozens of the most successful specialty retailers in the United States and Europe, she culls practical solutions to some of the field's most daunting challenges. Add your own creativity and fun, and you have the formula for success! He never opened his shop but I still have this book on my shelf for reference, just in case! Government Forms for New Employees. Taking it On the Road: Events Outside the Store.